Dubai Duty Free Chooses NCR Point-of-Sale Technology

Dubai Duty Free, located at Dubai International Airport has selected a point-of-sale (POS) solution from NCR Corporation.

Opened for business in 1983, Dubai Duty Free has grown to become one of the top three airport retailers in the world with a turnover in 2006 of US$712 million. Employing over 1,850 people and offering more than 35,000 product lines, Dubai Duty Free recorded over 16 million sales transactions in 2006.

Emirates Computers, an NCR RealPartner, is providing staging, integration, installation and training for the POS solution, as well as ongoing maintenance and support.

“We aim to deliver fast, flexible and reliable service to our customers,” said Colm McLoughlin, managing director of Dubai Duty Free. “After reviewing some of the largest manufacturers of POS solutions, we chose NCR and Emirates Computers for their advanced technical leadership and experience in finding successful retail solutions.”

The comprehensive POS solution from NCR includes 180 NCR RealPOS workstations paired with the NCR RealPOS DynaKey operator interface, as well as thermal receipt printers and bar-code scanners from NCR. Future plans call for the installation of an additional 200 complete NCR RealPOS units for Dubai Duty Free’s second location in the Dubai International Airport.

“Like NCR, Dubai Duty Free is an award-winning market leader in its industry. And, like us, they are always investing in the innovation that brings real and lasting value to the performance of their operation,” said Alberto Camuri, NCR vice president, Retail, Hospitality and Self-Service Solutions, for Europe, the Middle East and Africa.

“We are proud to collaborate with NCR to provide this best-in-class solution to Dubai Duty Free,” said Haytham Kamel, vice president of sales and general manager for Emirates Computers, Dubai and Northern Emirates. “We believe this project will enable Dubai Duty Free to reduce transaction costs while ensuring the highest level of performance and reliability, creating a new experience at the point of sale for passengers.”