Datalogic Revolutionizes Business with Major New ADC Integration

As part of its drive to capture the ADC market, Datalogic S.p.A.  has announced Datalogic Scanning, Datalogic Mobile, Enterprise Business Solutions and Evolution Robotics Retail will be integrated to form Datalogic ADC (Automatic Data Capture) as of 1st January 2012.

This significant business development move, which capitalizes on major investments made so far by Datalogic Group in the Automatic Data Capture market, is set to confirm Datalogic's world class leadership position and responds to market needs in terms of quality, flexibility, efficiency and the highest possible level of customer satisfaction.

Datalogic Group CEO, Mauro Sacchetto said: "This decision is a key factor of Datalogic Group's strategy of growth to address and maximise market focus and to enhance our competitiveness in the two reference markets, namely Automatic Data Capture (ADC) and Industrial Automation (IA), our major pillars of growth."

In other vertical and emerging markets there is a requirement for a cohesive
approach to customer demand as ADC applications grow in sectors such as
government, healthcare, transportation and leisure. In emerging countries
where there is an increasing adoption ground for retail automation and
intelligent systems, flexibility and mobility are also key driving factors.

Bill Parnell, currently CEO of Datalogic Scanning and Datalogic Mobile, will
lead the new division as CEO of Datalogic ADC. "This business realignment
integrating leading practices across four great businesses, will bring
Datalogic significant opportunities and enhance our position in the market.
it will improve our service by having 'one face to the customer', with a
specialized focus on various industries and vertical market applications,"
he said.

In addition, the integration will allow Datalogic to offer its customers and
global partners a broader product portfolio all from one source - ranging
from hand-held and fixed retail scanners to mobile computers and integrated
business solutions. Overall performance will be enhanced through the
adoption of best practices along with a focus on products and total
solutions aimed at specific vertical market requirements.